Research into Non Music Magazines

I've looked into different types of magazines to show how a variety of different magazines all have the same conventions of music magazines. I want to look at how the conventions of magazines add to different guidlines and how they change because of different genres. I'm also considering how different images, colour schemes and mastheads change the appearance and genre of magazines.

 

Heat is a British entertainment gossip magazine, published by a German company Bauer Media Group. In 2004 it was the biggest selling magazines in the UK. It includes celebrity news, gossip, movie reviews, music reviews, TV listings, beauty advice and fashion. It's mainly aged at women aged 18 and above; although it is not mainly a women's magazine. Just like a music magazine the magazine has been included in the top left corner in a bold font to stand out and to grab the audiences attention. The slogan of the magazine 'This weeks hottest celebrity news'  has been included on top of the masthead; most music magazines place the slogan underneath the mast head, but sometimes they places them on top of the magazine or in the skyline. This magazine included more pictures than a music magazine, so it appears to be 'messy' unlike music magazines; however they do included the conventional main image in the center of the page with anchorage text to tell the audience what the image is about. Also on each image they have added anchorage text so they audience know what each article inside the magazine will be about.  Unlike a music magazine, which has a specific colour scheme, this magazine doesn't appear to have a set colour scheme, as there is a large variety of different colours. However they have used read as the masthead main colour to attract the audience, and a bright yellow to also attract the audience. Like a music magazine the bar code has been placed at the bottom of the magazine, in a horizontal style; however the bar code has been placed on the left side where music magazines usually place them on the right hand side. 

Nuts is a weekly lad mag, published in the UK, including provocative pictures of females, gadget information, cars and sports. It used to be sold every Thursday but has been moved to every Tuesday instead; their marketing campaign slogan is ''When You Really Need Something Funny''.  The masthead has been placed at the top left corner of the page like a music magazine; as the magazine is called 'Nuts' it suggests that this magazine is designed specifically for the male audience, as 'nuts' refers to the male genitalia. Also as the mast head is in a bold red font this connotes a sense of seductiveness which appeals to the male audience. The main image of Lucy Collett, is a seductive image with the model looking directly at the audience to engage with them; this image represents the theory of the male gaze. Just like a music magazine the main image has taken up most of the page, whilst being centered in the middle, it also has anchorage text on the side to show the readers what the image is about. As the main anchorage text says '140 sexiest Twitter pics!' this will appeal to the male audience, as they will want to see all the revealing images. The price of the magazine has been placed on top of the masthead in a small font, so it's not very visible so the audience want to buy the magazine before they know the price of it; unlike a music magazine that places the price in one of the bottom corners next to the bar code.  The bar code has been placed in the bottom right corner, this follows the conventions of a music magazine as they are also placed in the bottom right corner, on its side.